'We lost the meaning of 'I'm loving it'', says McDonald's CMO: How the brand tapped into nostalgia to become cool again

McDonald's is in the midst of a yearslong effort to reconnect with younger fans and increase its cultural relevance.

from International: Top News And Analysis https://www.cnbc.com/2023/12/26/how-mcdonalds-embraced-nostalgia-and-streetwear-to-become-cool-again.html