Tuesday, December 5, 2023

Gen Z women spend more on TikTok as app 'drives consumption,' analyst says

Gen Z women are driving spending trends on TikTok with the most time viewing short-form videos on the app and exposure to influencer advertising.

from International: Top News And Analysis https://www.cnbc.com/2023/12/04/tiktok-is-driving-spending-for-women-in-their-20s.html

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